Why Branding Matters?

Stand Out in the Crowd!

Your brand is a representation of your organisation’s values and ambitions. It’s at the heart of all your visual communications and needs to perform effectively. Pad creates and develops brands that speak clearly to your target market, placing you one step ahead of your competitors and increasing awareness, desirability, and vitally, sales of your products or services.

Here are our 3 top reasons having great branding matters!

  • Modern and evergreen logo for your business.
  • Branding that stands out in the crowd.
  • Strategic approach towards redesigning brand.

Whether you need to rebrand or refine your existing identity, we can help you to increase your exposure to the market, launch new products and services, or reposition your brand to attract new types of customer to your organisation.

Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.


Research will include investigating the clients history, their competitors, and their industry. The amount of research conducted will vary from project to project, depending on factors such as; whether there is any existing branding already in place, the size of the company, and the complexity requested in the brief.

The information gathered during the research phase will allow us to further our understanding of the project, in turn leading to a better design. The research stage is where we will also start visualising some basic ideas for the design concepts.


Sketching is a critical step when creating logos because it is much easier to transfer ideas from the brain to paper than directly to the computer screen. Perhaps this is because humans have been drawing for thousands of years, whereas computers have only been around for a few decades.

Sometimes it will only take a few hours to come up with a solid concept on paper. Sometimes it will take a few days. Once we are happy that we have come up with a rock solid concept, only then do we transfer the design to the computer.


As mentioned above, once a concept sketch has been decided upon, it is then transferred to the computer. Adobe Illustrator is our application of choice for designing logos, as it is a vector graphics editor which enables scalability of design without compromising quality. Adobe Photoshop should not be used to design logos.


Designs are then packaged into a PDF file and sent to the client for review. Client feedback is then considered and discussed. If changes are deemed necessary the design will be revised, then sent to the client for further feedback.

Once an agreement has been made on the design, a final cleanup is done and the files are readied to be sent to the client.